Resume

Professional Profile

Experienced new media producer with demonstrated success creating social media campaigns, writing for the web and producing video content for use online. Web content editor and social media consultant who drives buzz for clients through intelligent and branded use of social platforms, enabling clients to expand online footprint, generate greater page loads and build and enhancew brand awareness.

Skills



  • 508 Compliance
  • AP Stylebook
  • Copy Editing
  • Facebook Insights
  • Flickr
  • Google Analytics
  • Google Hangouts Google+
  • HootSuite
  • HTML
  • Location Producing
  • Marketing News Writing
  • Online Chats
  • Pinterest


  • Proofreading
  • QR Codes
  • Research
  • Shopify
  • Social Media Strategy
  • Tumblr
  • Twitter Studio
  • Twitter Analytics
  • Widgets
  • WordPress
  • Writing
  • YouTube

Experience and Accomplishments

SOCIAL MEDIA/PUBLIC AFFAIRS SPECIALIST at REJ & Associates - Ft. Meade, MD
to present
Back at it again! After a year away, I’ve returned to help make the public aware of scientific and technological advancements within the Department of Defense as the content editor for the DoD’s Armed with Science blog. I also do some Twitter content for the main DoD account and other social things as they arise. Read my content.

SOCIAL MEDIA STRATEGIST self-employed at Washington, DC
to present
Crafting online content and campaigns for various businesses (small and large) to increase their visibility and promote products/services. Clients have included:

  • Capital Eyewear (Twitter messaging)
  • Copper.io (Twitter messaging)
  • Daily Health Post (Twitter messaging)
  • Dscout Mobile Research (Twitter messaging)
  • First Baptist Church of Sterling, VA (blog management; social media content creation)
  • HealthGreatness (writer)
  • Mia Bella balsamic vinegar (Twitter messaging)
  • “Partu” film screening at Washington DC South Asian Film Festival (social media marketing campaign)
  • “Reparations” stage play (Indiegogo campaign & Facebook management)
  • Travis Rice, snowboarder (Twitter messaging)

CONTENT EDITOR at Rare - Washington, DC
to November 2016
Wrote and curated trending news stories and videos in a format that’s digestible for mobile devices and social media consumption. Read my articles.

  • Successfully live tweeted GOP debate in Dec. 2015, resulting in 35K impressions (a 600% increase) during two-hour time period

WEB CONTENT SPECIALIST at REJ & Associates - Ft. Meade, MD
to September 2015
Managed, populated, and edited content for the Department of Defense website (defense.gov); updated special report sections of website; copy edited headlines, summaries, photo captions, and photo essays.

SOCIAL MEDIA/PUBLIC AFFAIRS SPECIALIST at REJ & Associates - Ft. Meade, MD
to July 2015
Created content and managed the Defense Department’s “Armed with Science” blog and engaged readers with science and technology-related social media messaging. Read my content.

BEAUTY CONTRIBUTOR at Beautiful Brown Girls (beautifulbrowngirls.com)
to June 2015
BeautifulBrownGirls.com is a positive online space where women of color get the latest information on everything from health to fashion.

  • Work with beauty and hair brands to arrange reviews and giveaways
  • Write reviews of hair, skin and beauty products, particularly from a black woman’s perspective, highlighting how they worked for a person of color

SOCIAL MEDIA LEAD Engility Corporation (formerly DRC) - Falls Church, VA
to September 2014
Created and executed social media campaigns for the Strategic Communications arm of the Military Health System, including the Defense Department’s large scale Operation Live Well initiative; contributed to website integration team and wrote health-related articles and blogs for Health.mil website to help military personnel and veterans improve their health.

  • 2013 TIVA Peer Award for co-producing “This is the Military Health System” video
  • 2014 American Business (“Stevie”) Award for co-producing “This is the Military Health System” video
    Read my articles.

FREELANCE PRODUCER at The Pentagon Channel - Ft. Meade, MD
to July 2012
Wrote stories for daily “Around The Services” newscast for military and public viewers of The Pentagon Channel on an on-call basis; managed graphics requests to ensure graphics related to video and/or story content and pitched daily story ideas related to the U.S. military.

BLOGGER at DCWEEK - Washington, DC
November 2011
DCWEEK is a weeklong festival in Washington, DC that brings together designers, developers, entrepreneurs and social innovators.

Attended and blogged recaps of DCWEEK sessions and served as assistant administrator and copy editor of the overall blog.

MULTIMEDIA COORDINATOR at Capital Concerts - Washington, DC
June 2011
Researched SEO, analyzed keywords, generated metadata, copy edited, re-wrote/updated content and sourced new photos for the 2011 A Capitol Fourth concert website. The concert aired live on PBS from the National Mall on July 4th.

FREELANCE FIELD PRODUCER at RLTV - Washington, DC
Wrote and field produced 2010 midterm election segments hosted by news veterans Sam Donaldson (ABC), Cokie Roberts (ABC) and the late John Palmer (NBC); booked guests (most notably: Former House Leader Dick Armey) and conducted interviews with leading experts on topics of importance to voters over 50.

Crafted social media plan via Facebook and Twitter to increase interest in RLTV’s Prime Votes specials.

FREELANCE ASSIGNMENT EDITOR FREELANCE ASSOCIATE PRODUCTION MANAGER at PBS NewsHour - Arlington, VA
to March 2012
Managed the assignment desk for the nightly PBS NewsHour program on an on-call basis by assigning camera crews, monitored breaking news, arranged live shots and studio bookings around the world, prepared for local live events and alerted producers, editors and the online department to news that would affect the newscast.

CO-FOUNDER/BLOGGER at Witches’ Brew Online (formerly, witchesbrewonline.com) - Washington, DC
to February 2016
A snarky, award winning entertainment blog founded by four women with a shared duty of creative writing on some of today’s hottest topics.

Wrote blog content; engaged international brands for advertising, giveaways and sponsorships; tracked analytics and SEO of daily readership, which received just under 1M page loads in first year.

  • Orchestrated overall online brand strategy: Organized and managed live chats and facilitated light coding for the site; analyzed social media trends; worked with three fellow bloggers to expand readership by forging partnerships with brands
  • Black Weblog Awards: 2012 Best Gossip Blog; 2013 Best Entertainment Blog, Best Humor Blog & Best Group Blog; 2014 Best Entertainment Blog, Best Humor Blog, Best Group Blog & Best Facebook Page

PRODUCER/OUTPUT PRODUCER at WebsEdge - Washington, DC
to January 2010
Developed new conference business through contacts resulting in the company’s acquisition of a $20K contract to make a documentary, managed the relocation of the DC office—the sole office for WebsEdge in the US—and researched, wrote, field produced and line produced more than 75 short documentary films for multiple ongoing clients domestically and abroad.

SEGMENT PRODUCER at Retirement Living TV - Washington, DC
to August 2008
Researched and wrote content for three TV shows including: short segments, 30-minute programs and RLTV’s website and liaised with public relations professionals to include various brands in RLTV’s programming.

  • 2007 Telly Award winner for RLTV’s The Prudent Advisor (“Alternative Travel” episode).
  • Spearheaded the show’s first internet contest, driving new viewers to the program

WRITER/ASSOCIATE PRODUCER at NewsChannel 8 - Rosslyn, VA
August 2006
Selected and wrote news content for a live, daily, 4-hour newscast on NewsChannel 8, much of which also aired on WJLA.

education

Syracuse University • S.I. Newhouse School of Public Communications • Broadcast Journalism (B.S.) • 3.4 GPA

Ron Meyer “Our Time Has Come” Scholar

Carl Rowan “Project Excellence” Scholar

memberships

ColorComm (Women of Color in Communications)
Delta Sigma Theta Sorority, Inc. • Former chapter president
Women In Film & Video – DC • Former board member; VP, Strategic Marketing • “31 for 31” Campaign honoree (March 2017)

YOLANDA R. ARRINGTON